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    Ten C

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    The Emperor’s New Clothes

     

    Ten c – an acronym for The Emperor’s New Clothes a Danish folktale that relates an ethical lesson about vanity.

    Within it, the Emperor commissions a set of swindlers – unbeknownst to him – to make him an outfit. The swindlers convince the Emperor that they are expert weavers, but, importantly, weavers of a specific style of clothing: outfits that are invisible to anyone who is incompetent.

    Say, by unfortunate circumstances, that you’re a bit thick, or a numpty, then you’d be unable to see the magnificent clothing that the weavers weaved. The Emperor was excited. He – of all people – could not possibly be a dimwit, so he was safe.
    Thinking this was a good way of telling wise men from fools, and sussing out who was fit for their job and who wasn’t, he commissions an entire ensemble.

    The emperor, wishing to see how his robes are coming along but fearing that he won’t be able to see them (and thus reveal his own unfitness for the job of emperor), sends his cleverest and trustiest minister, who can’t see the robes but keeps quiet about it.
    He returns to the emperor and tells him the robes are beautiful.
    The swindlers demand more gold and silk, but continue to weave on an empty loom.

    Ten c is designed by Alessandro Pungetti and part of FGF Group, held by Enzo Fusco.
    Named after the Danish Fairy tale, The Emperor’s New Clothes, Ten c forces one to look beyond the fads and trends and towards the value of well crafted clothing.

    Ten c pulls its influence from Japanese craftsmanship

     

    Specially engineered Japanese textiles comprise the breadth of Ten c’s products, with special attention to OJJ — or Original Japanese Jersey.
    The garment dyeing of this fabric is exclusive to Ten c.

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