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    Common Projects

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    Common Projects is a luxury footwear brand founded by Prathan Poopat and Flavio Girolami in 2004. Though the brand primarily operates out of New York City, its operations are based in two locations, with design and business operations taking place in the US, and production taking place in Italy.

    Poopat and Girolami founded their brand after searching for a pair of premium casual shoes that would feel luxurious to wear without sacrificing any style or timeless appeal. The brand’s name comes from the fact that the duo often found themselves working on “common projects” together. They challenged a luxury footwear factory in Italy to create this shoe – supposedly the first sneaker that factory had ever created – and the end result was a completely unbranded sneaker not dissimilar to an adidas Stan Smith or Puma Gazelle. This shoe became known as the Achilles.

    Since that time, Common Projects’ product range as massively expanded, and their line now includes silhouettes inspired by basketball, tennis and running models, as well as footwear essentials such as Chelsea boots, desert boots and loafers. In 2009, the brand has also expanded into womenswear, offering their most popular models such as the Achilles and Chelsea boot in women’s sizes.

    Arguably the most well-known element of Common Projects’ shoes, as well as their only true form of external branding, is the series of 10 numbers found on the outside heel of each shoe. The first four digits indicate the article number of the specific shoe; the next two indicate the shoe’s European size; and the final four indicate that model’s specific color. In the brand’s early years, these numbers could be rubbed off if the wearer wished for their shoe to be completely blank, but they are now branded in gold foil.

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